Challenges

• Develop original copy that effectively positions the client in New England’s highly competitive construction market
• Use language consistent with company’s reputation as a high-end Design/Build firm
• Production schedule provided approximately 2 weeks between initial drafts and final approved copy

Solution

• Working from raw input obtained by the design agency, we prepared messaging and sales copy that went from first draft directly into final draft

What was special

• Rapid assimilation of project input. Work turned around quickly.
• Professionally crafted messaging that fulfilled precise requirements for conveying client's competitive advantages
• On budget, on deadline. Happy print designer. Successful (and grateful) client.