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Project Summary
Contact & project information

Name*

Company

Email*

Phone

###

-

###

-

####

Address*

Street Address
Address Line 2
City	State / Province / Region
Postal / Zip Code	Country

Project Details

Describe the nature of your business*

Describe your target audience and your ideal
prospect*

Intended launch date*

As soon as possible

To coincide with an upcoming event

Specific date

Ideal launch date:

Domains

Skip this section if your project is not web-based.

Do you currently have a domain name?

Yes

No

What is your current or intended domain name?

How many email addresses will your website
require?

1 – 5

6 – 10

11 – 20

20 +

Look & Feel

Competitors · How your company should be perceived · Functionality

List three websites you like and what you like
about them.*

List three competitor website you like and tell us
what's good about them.*

If you have an existing website, what do you like
about it? What don't you like about it?

Five words that best describe how your company
should be perceived by
clients/customers/prospects:

Functionality

Tell us what you want to do with your website and what visitors should be able to do.

Primary business objectives of your website or
project*

What are the primary page headings or sections
that would be appropriate for your website?*

Approximately how many pages (including sub-pages)
do you think your website needs?

5 – 8

9 – 15

16 – 20

20+

What kinds of functionality does your website
need?*

News or Events section

Editable content

Web forms (contact,
info survey, etc.)

Full content management
(CMS)

Blog

Site search

Streaming video

E-commerce

External feeds (RSS)

Digital downloads

Other required functionality

Is there anything else we should know?

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dive deeper

Why is content critical?

• It tells your story.
• It answers people’s questions.
• It inspires and entertains.
• It motivates.
• It drives decision-making.
• It manages expectations.
• It brings your brand to life.
• It builds—or breaks—trust.

special thanks to Junta42 Match