about us
digital marketing with a difference
a few words about messaging, quality, and our approach to the work
why is text content so important?
copy/concept: core strength
Your website, print ad, direct mailer, or collateral may have attention-getting graphics and exciting visual appeal. But if the headlines don’t grab and the message doesn’t resonate, your money is better spent elsewhere.
Research confirms that messaging—headlines, subheads, and copy—is the key to engaging your audience and keeping them engaged. Messaging trumps even the most cutting edge design. Which is why you have an immediate advantage working with Still River Creative.
Research confirms that messaging—headlines, subheads, and copy—is the key to engaging your audience and keeping them engaged. Messaging trumps even the most cutting edge design. Which is why you have an immediate advantage working with Still River Creative.
copy/concept: core strength
Hi, I’m Charles Moore. I’m a former ad agency copywriter trained in distilling reams of information down to precise messages that engage and resonate with your target audience.
I’ve worked in most every form: print ads; direct mail; brochures; catalogs; feature articles; web content; and more. I was successful and the work was satisfying, but I became hungry for new challenges.
consistent quality on any size project
During 25 years in business I’ve also been deeply involved in creative direction, graphic design/layout, and web design. This means that on many projects, you benefit from the speed and efficiency of having all creative output flow from one individual.
Large, team-oriented projects also benefit. Because I work closely with a select group of seasoned professionals, the people on your project are trusted colleagues who share my philosophy of “only great is good enough.”
The bottom line: You’ll enjoy broad, multidisciplinary talent via a single point of contact, regardless of your project’s size or complexity.
You can email me or call me in my office here.
Large, team-oriented projects also benefit. Because I work closely with a select group of seasoned professionals, the people on your project are trusted colleagues who share my philosophy of “only great is good enough.”
The bottom line: You’ll enjoy broad, multidisciplinary talent via a single point of contact, regardless of your project’s size or complexity.
You can email me or call me in my office here.
just for fun spec ad, circa 1995 · click for full version
Charles Moore’s direct line:
978-772-4856
978-772-4856
